How does a Pop In the City go on? What’s the goal and concept of the race? Is there a predefined path to follow? We’ll explain you everything.

Pop In the City is an urban adventure race for women. 550 women gather for a one-day touristic and athletic event in a city with a strong identity.  It doesn’t have to be a capital, but just a city with personality.


Pop In the City is an original experience and a new way to discover a city, whether you live there or just came for the Pop In event.

With Pop In the City, we put forward women’s athletic and creative talents through surprising challenges all set up in unique places.

On one full day, teams of 2 women with a city map and a roadbook will try and take up as many challenges as possible before crossing the finishing line.

30 challenges are divided into 5 categories: Culture, Art, Sport, Charity and Extreme. You can complete the challenges in any order. They remain secret until you get to them.

No restrictions – you can ask passersby for direction, hitchhike or use public transportation. It’s your strategy that matters, not your physical performance !


All teams cross the finish line at 5pm. There are several rankings: the team that has completed the maximum number of challenges, the “almost famous team”, the fair-play team, etc!




They’re unique experiences that will give you a hard time / a good sweat and enable you to share a wonderful time with wonderful people…

Here are a few examples taken from our previous events:

  • Art: become a Portuguese artist tiler by making an azulejos fresco on a huge wall
  • Sport: fight gladiators in Nice
  • Extreme: rappel down a 200 feet-high tower or eat criadillas at 9am…
  • Charity: refurbish a foster home for teenage mothers
  • Culture: cook the typical local dish (still under debate) in a famous restaurant… And eat it once you’ve made it




the cities

The cities we choose are special, undiscovered, steeped in history and full of character!

Pop In the City destinations are always served by low-cost airlines and accessible by train. Once you’re signed up and your registration is confirmed, you’ll just have to book your flight, train or carpool ticket.

To help you prepare your trip, we’ll give you many tips in your confirmation email.

Our accomplices


For every event, we work with local people who are all extraordinary in some way !

They can be starred chefs, top athletes, famous artists, passionate crafts (wo)men, but also sports-related, cultural or charity organizations. Without them, Pop In the City would simply not exist.




Early Bird price: 165€/pers. (valid for 3 days)

Then, normal price: 179€/pers.

Any questions ? preguntas ? Domande ?

Pop In the City in a few words ? It’s just below. Otherwise, all the answers to your questions are here